January 2011. Starting in September 2011, SKEMA Business School will offer its Master of Science in “Luxury and Fashion Management” at its Suzhou campus in China.
Thirty students will follow the programme, which has been designed for young managers to understand the ins and outs of the Chinese luxury market. Emphasizing an applied, problem-solving approach to management, the programme - taught in English - also includes three hours a day of Chinese lessons. Students will visit local specialists in silk, ceramic and porcelain making and must complete a mandatory three-month internship at an Asian-based company.
“Today, China is the world’s third largest market in luxury goods with a growth rate of almost 30% in 2010,” said Ivan Coste-Manière, director of the programme. “Forty percent of the Asian population is less than 20 years old and Shanghai has become a central point of the luxury trade. By offering this programme in China we are opening up new opportunities in a burgeoning market and at the same time reinforcing the school’s international presence and reputation.”
Since opening in 2008, SKEMA’s China campus, located in the Suzhou Technology Park, has hosted 500 students from the school’s Grande Ecole and Master of Science programmes. All students have followed a semester of intense Chinese lessons and courses on China’s socio-economic systems and how to do business in Asia.
The “Luxury and Fashion Management” programme will continue to be taught at SKEMA’s Sophia-Antipolis campus in the South of France.
Press contact: Neil Atherton at Noir sur Blanc
Tel: +33 1 41 43 72 83 E-mail: natherton@noirsurblanc.com
Since opening in 2008, SKEMA’s China campus, located in the Suzhou Technology Park, has hosted 500 students from the school’s Grande Ecole and Master of Science programmes. All students have followed a semester of intense Chinese lessons and courses on China’s socio-economic systems and how to do business in Asia.
The “Luxury and Fashion Management” programme will continue to be taught at SKEMA’s Sophia-Antipolis campus in the South of France.
Press contact: Neil Atherton at Noir sur Blanc
Tel: +33 1 41 43 72 83 E-mail: natherton@noirsurblanc.com
About SKEMA Business School
SKEMA Business School is one of France’s largest Grande Ecoles with 6,200 students and 138 permanent faculty members. The school offers a wide range of degree programs, including bachelors, Grande Ecole (Masters in Management), Masters of Science, specialized Masters, PhD and MBA. The school currently has sites in France (Lille, Sophia-Antipolis, Paris), China (Suzhou), Morocco (Casablanca) and the United States (North Carolina). Campuses will also soon be added in India and Brazil.
SKEMA Business School was created in 2009 by the merger of CERAM Business School and Groupe ESC Lille to offer greater resources to its students, its corporate partners, and its 20,000 alumni. http://www.skema.edu/
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